Apple leads global mobile market, outpacing competitors in advertising

Apple continues to dominate the global mobile device market, now securing the top position in programmatic advertising share. Apple leads global mobile market, outpacing competitors in advertising Apple's dominance in the global mobile device market continues, with a 51% share of voice (SOV) in programmatic advertising, up 6% year-over-year. In contrast, Samsung's SOV dropped to 16%, and Huawei's fell to 6.3%, highlighting Apple's growing influence in a competitive market, Pixalate's newest repo...